Strategic and creative marketing professional with a data-driven approach to problem-solving. Outgoing, engaged, and accountable self-starter comfortable working solo or in collaborative team environments.
USA Marketing Lead​
SDG Group USA | Boston, MA | September 2022 - Present
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Leveraged data-driven insights to develop and lead the integrated marketing strategy for SDG Group USA, ultimately increasing brand awareness, improving market position, and generating high-value leads
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Partnered with cross-functional USA teams (sales, operations, engineering) to build scalable go-to-market campaigns for new and existing service lines, delivering content to attract, entice, and nurture new business
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Collaborated with global teams across five countries to develop creative assets and drive campaigns through paid media, email marketing & automation, technical content development, creative brand awareness initiatives, web and user experience design, and event marketing
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Managed key relationships with strategic technology partners, developing co-branded marketing and advertising campaigns to generate new business in target accounts​​
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GAP: Attended Graduate School from April 2022 - August 2023 to earn MBA & MS in Marketing.
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Marketing Specialist
Envision Technology Advisors, LLC | Pawtucket, RI | October 2018 - April 2021
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Partnered with the Data Impact Architect to write and produce a series of 8 videos about Microsoft Power BI, Power Platform, Power Query, and the Hololens 2, collectively earning over 43,000 views in 7 months
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Collaborated with key stakeholders to produce digital case studies for client projects, ultimately securing a high-impact promotional opportunity between Envision and Microsoft's Stephen Rose (Inside Microsoft Teams)
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Developed and executed strategic objectives via digital, social media, email, print, and event marketing to support consistently positive revenue and new business growth
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Directed social media strategy, including platform management, content creation, and advertising, to produce a 1,090% increase in Twitter follower count and a 729% increase in LinkedIn share rate
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Scripted, filmed, directed, edited, produced, and advertised videos to expand knowledge sharing efforts from internal engineering and technical teams
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Research Assistant
Mental Accounting and Pricing Lab, University of RI | Kingston, RI | April 2018 - September 2018
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Managed and cleaned data from five surveys with a panel of 256 young adults over a six-month period to uncover insights about the link between financial education and confidence in financial knowledge
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Performed statistical analysis of gathered data, ultimately finding evidence that following financial education, financial confidence persists longer than objective financial knowledge and beneficial financial behavioral intentions
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Prepared and edited research paper, "Financial Education and Subjective Financial Knowledge Among Young Adults,” for submission to Management Science, a peer-reviewed academic journal
WORK HISTORY: FREELANCE & INTERNSHIP
Nonprofit Podcast Writer - Freelance
The Constellation Coalition | Cincinnati, OH | May 2022 - Present
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Transcribed key quotes and timestamps and wrote podcast summaries for the Constellation Coalition, a nonprofit dedicated to empowering women in developing countries to start businesses and secure dignified employment
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Marketing Intern
(add)ventures | Providence, RI | June 2017 - August 2017​
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Wrote and proofed copy for digital, social, and print advertising initiatives to help clients achieve strategic business and marketing objectives​​​
EDUCATION
Master of Business Administration
University of Cincinnati - Cincinnati, OH
May 2021 - April 2022 | GPA: 4.00
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Capstone Project: Employee Motivation & Brand Awareness at Sogeti (Technology & Engineering Division of Capgemini)
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Analyzed internal company data and developed data visualizations to demonstrate quantitative insights
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Conducted in-depth secondary literature review surrounding intrinsic and extrinsic employee motivation factors
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Master of Science in Marketing
University of Cincinnati - Cincinnati, OH
May 2021 - June 2022 | GPA: 4.00
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Capstone Project: Marketing and Brand Awareness to Launch Book Sales at The Big Picture Partners, LLC
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Advised client on improving brand awareness via unique sales channels, online advertising, and web development
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Scripted, edited, produced, and advertised videos to promote new book on website and relevant social media
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Bachelor of Science in Business Administration
University of Rhode Island - Kingston, RI
Major: Marketing / Minor: Economics | January 2015 - May 2018 | GPA: 3.98
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Graduated Summa Cum Laude, Honors Program Graduate
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Honors Thesis: Executed the very first “Mental Health Awareness Day” at URI
CERTIFICATIONS
SKILLS
Marketing Skills
Marketing Strategy: Digital Marketing & Automation; Content Marketing; Account-Based Marketing; B2B Marketing; Inbound Marketing; Event Marketing; Email Marketing; Search Engine Marketing & Optimization, Project Management; Campaign Management; Budgeting and Forecasting; Web Development.
Social Media Skills
LinkedIn, Twitter (X), YouTube, Facebook, and Instagram: Strategy Development, Content Creation; Still and Moving Graphics Creation, Analytics, & Advertising.
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Data Analysis Skills
Marketing Research; Data Analysis; Data Visualization; Social Analytics.​​
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Media & PR Skills
Owned, Earned, and Paid Media Management; Digital & Print Advertising.
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Creative Skills
Graphic Design; Video Editing & Production; Sound Production.
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Software Skills​
COLLABORATION & CRM​​​
Marketo; Salesforce; HubSpot; Microsoft Word, PowerPoint, Sharepoint, OneDrive; Jira; Trello; Monday.com.
EMAIL MARKETING & SOCIAL MEDIA
HubSpot; Mailchimp; ActiveCampaign; Hootsuite.
ADVERTISING
Google AdWords, YouTube Ads, LinkedIn Ads, Meta Ads.
DATA COLLECTION/ANALYTICS/VIZ
Qualtrics; Survey Monkey; Google Data Studio; Google Analytics; Microsoft Excel; Microsoft Power BI; Tableau.
WEB & GRAPHIC DESIGN
Wix; WordPress; HubSpot; Bluehost.
Adobe Photoshop, InDesign, Illustrator.
VIDEO PRODUCTION
Adobe Premiere Pro; Final Cut Pro; CyberLink PowerDirector.
ACCOLADES
November 2021
First Place: Smeal MBA Sustainability Case Competition
My team of four MBA students from the University of Cincinnati Lindner College of Business placed first in a nationwide sustainability case competition offered through Penn State's Smeal College of Business, Center for the Business of Sustainability. Click here to learn more about the competition.
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2018
Presidential Excellence Award: Marketing
Each year, the University of Rhode Island honors graduating seniors who attained superior academic achievement in a particular field. Grade point average or other criteria determined by the individual department, including an honors project, a research presentation, or a student’s professional promise, are used to select the recipient.
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2018
University Academic Excellence Award: Marketing
The University of Rhode Island annually recognizes graduating seniors for their superior achievement in an academic discipline. Grade point average or other criteria determined by the individual department, including an honors project, a research presentation, or a student’s professional promise, are used to select the recipients.
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2018
Dean’s Excellence Award: Marketing
The Dean's Excellence Awards were established to recognize students who have demonstrated academic achievement in their respective discipline as well as professional promise. The winners are selected by the faculty and approved by the deans.
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2018
Alpha Mu Alpha Marketing Honor Society
Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution. The appropriate faculty advisor nominates marketing students in the semester of their graduation who meet the academic standards.
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2017
Beta Gamma Sigma Business Honor Society
Beta Gamma Sigma is The International Business Honor Society. Since 1913 we have recognized and honored top performing students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB).
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2017
Richard R. Weeks Outstanding Junior Award
This award honors Richard Weeks, a former dean of the College. It is given to an outstanding junior marketing student each year. The award is based, on overall cumulative grade point average as well as recommendations by faculty members.